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Protopia Studio
Regenerative Design
Challenge:
Amsterdam increasingly concentrated its tourists in the city center, putting pressure on social structures and excluding local entrepreneurs from economic benefits.
Our role:
Protopia Studio developed the app, back-end, business model, and gamification concept. Responsible for strategy, design, product ownership, partnerships, and funding. Tested and further developed in collaboration with the municipality and local partners as a Startup in Residence.
Impact / result:
The Wander app, launched in 2017, has encouraged visitor distribution, strengthened social cohesion, and increased economic opportunities for small businesses. The app has provided insights for urban management and tourism planning.
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