Who we are

We are Protopians.

A team of strategists, designers, architects, business developers, thought leaders and entrepreneurs — with experience from startups, corporates and governments. But above all we are a team full of energy, full of confidence in the future and eager to roll up our sleeves.

Protopia Studio has experience.

82 yr

work in innovation

42 yr

in regeneration

regenerative projects

ventures launched

successfully scaled

Our mission

Hopeful change, made concrete.

We believe that the great challenges of our time require a regenerative systems change, with solutions that strengthen the power of life and restore our relationship with nature and each other in sustainable balance.

We stand for hopeful change: not a utopia with abstract ideals, but concrete, achievable steps in the transition to a better world. There is no time to lose.

That is why we commit ourselves to projects that restore ecosystems, connect communities and enable new forms of living together with each other and with nature.

We are Protopians.

The Protopia Team

The core.

Joris de Leeuw

Regenerative visionary, architect, system thinker and connector.

"Joris is the heart of our thinking."

Maarten Langbroek

Entrepreneur, business developer, lean startup expert and nature enthusiast.

"Nobody makes things real faster than Maarten."

Bart Gramberg

Strategist, designer, ecosystem builder and AI enthusiast.

"Bart takes you — into uncharted territory."

But Protopia is more.

We work together with a large group of strategists, designers and builders who are deployed per project — based on their strengths.

Our advisory board

More than advisors.

Our advisory board is an active part of Protopia. They think along and support in everything, from projects to business operations. Fantastic that these wonderful people want to be part of our story.

Kim van der Leeuw

Serial impact entrepreneur, business designer, programme manager & bundle of energy.

"Our sustainability dinosaur."

Zoë Red

Growth strategist, communications advisor, impact investor & network builder.

"From meta-thinking to doing tomorrow."

Collaboration partners

Who we build with.

Amsterdam University of Applied Sciences